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BigLaw: A Long Investor In The Branding Market

The BigLaw BrandIn our age of competition and connectedness, law firms face an unprecedented challenge of branding, and BigLaw – the world’s biggest and most successful law firms – tend to play the long game. For BigLaw to “win”, it must continue to enhance its business brand in order to attract and retain its clients and its lawyers. The question is: Are its lawyers playing the same game?The Personal BrandIn today’s mobile job market, many lawyers may be shorting the market. And they have the tools to do so; the very same, standard equipment that BigLaw issues to each lawyer when she joins the team. Any lawyer intent on “winning” quickly learns to use those tools to build expertise in an area(s) of market opportunity plus a personal brand to market it.Personal Brands Distinguish AttorneysAt Penn Law School’s Inaugural Women’s Summit, approximately 200 members of the Penn Law community gathered to celebrate the leadership and trailblazing work of Penn’s national and international women lawyers. As the Summit made clear, Penn Law’s women have a lot of wins, branding and otherwise, to celebrate.The agenda included a session captioned “Building Your Professional Brand, Online and Offline”, during which panelists and attendees shared the significance of individual branding as a business development tool. They discussed the importance of creating a specialty practice, and the many ways in which to declare oneself an expert – by blogging, posting articles on LinkedIn and Facebook, posting pictures on Instagram, hosting personal and professional websites, tweeting, speaking at conferences, and participating in trade events.In addition to developing business, branding helps attorneys take control of, and effectively own, law practices. Consequently, personal branding plays an important role in accelerating a lawyer’s journey to professional achievement, increasing her value within the law firm, and contributing to the firm’s financial success. It is no wonder that BigLaw supports its lawyers in developing their individual brands – those brands are as important for individual attorneys as they are for the law firm.Personal Brands Support BigLaw BrandsDiverse and robust personal branding creates exciting and dynamic law firms. Each BigLaw brand represents a collection of talent that inspires and attracts lawyers and clients alike. BigLaw pays a myriad of expenses related to its lawyers’ executive coaches, seminars, and extensive professional development programs. BigLaw fully supports its lawyers in the effort to create and maintain personal brands.From its perspective, helping lawyers develop distinctive expertise and specialized skills both elevates its lawyers and brings new clients to the law firm, where – in addition to receiving top quality legal services – these new clients will come to value the law firm’s brand. In fact, the more numerous and the stronger the brands of individual lawyers, the healthier and more productive the law firm and the more effectively it can attract clients, grow, and cross-sell its services. As a result, each branded law firm is full of branded lawyers – in the ranks of both partners and associates.Business Versus Personal Branding: Which Is The Best Investment?To the extent that personal brands distinguish one lawyer from another and build recognition for professional excellence, they increase a lawyer’s value within the law firm – and without.There is now a perfect storm of attorney attrition and increased personal branding (indeed, social media makes personal branding easier than ever before). Personal branding allows lawyers to maintain a web presence on both law firm websites and personal websites, and to carefully curate their respective brands on each one.Is it wise for BigLaw to continue assuming that its business brand will trump the personal, portable brands of its lawyers?To win the long game, BigLaw can’t lose its all-stars to another team. To the contrary, its all-stars need to acknowledge personal achievements but place a higher value on the team’s success. The BigLaw brand will remain strong only if its lawyers are able to merge, yet also maintain ownership and autonomy over, their distinct brands.There will always be competition among BigLaw brands, but there should not be competition among any one BigLaw business brand and the personal brands of its lawyers. By banding – and branding – together, just like Penn Law’s women, everyone has a win to celebrate!

Gambling Systems – Do We Need Them?

Of course we do! Lets start by asking this question. What is gambling? Let’s continue by evaluating our main goal when we gamble. Can you please tell me which is our main goal in gambling? Is it to have fun playing cards or sitting hours in front of the slots machines? Of course not, our goal in gambling is to MAKE MONEY. And how do we do that? We do it by learning a gambling system!But, do gambling systems work? Can I make more money gambling with a gambling system? Are there 100% trusted gambling systems? These are only a few questions that always arise when dealing with gambling systems.To understand what a gambling system is we have to learn first what is a system. So first of all, let’s begin by defining a system. What is a system? A system, the dictionary definition, is “an assemblage of inter-related elements comprising a unified whole.” Wow, what a definition. I BET I can impress my mother in law with a sentence like that.Ok, now could you please explain the word system in easy to understand common day language? Sure, what this means is that a system is a group of related things, objects or events grouped together for a specific purpose. For example, everything in life is a system. We live in a solar system, this solar system has planets, moons and a sun. They are all related and they all have a purpose.When we step into a casino, poker room or online gambling site, the very first thing we do is make a gambling decision. Here are some of the gambling decisions and questions we make: Where do I sit? How much do I wager? Which type of slot machine do I choose? What are the odds of winning in this game? All of these decisions are related. They are all related in our purpose to make money and all of these decisions are the elements of our gambling system.When you play poker, every decision is an element of a gambling system. Believe it or not you already have a current gambling system, the way you play, your strategy, your bluffing, your folding, everything you do is your personal gambling system. The best part is that you can educate yourself in other systems and upgrade yours. There is a saying that says, no matter what you already know, you can always learn something from others.There are gambling systems for all type of games. Roulette systems, blackjack systems, craps systems, slot machine systems, poker systems, lottery systems, sports systems and horse racing systems. You can check out all these and other gambling systems at Gambling Systems.Why should I invest in a gambling system? Well for starters, they are not so expensive. If you can loose a couple of hundred bucks a day, every day you go visit a casino, that would come up to thousands. Then investing $50 to $100 bucks in a gambling system should not hurt that much.Remember that information is power. You want to be real informed on your odds and other great professional gambling advice. My parents always use to say, investing in education is the best investment. Education is something nobody can take away from you.Good luck in your gambling education. After all, isn’t that what we gamble for? To make money, If not, I propose changing the word gambling to losing.

UK Gambling Laws

Your visit to the city of London or Manchester can just not be complete without you visiting any one of the casinos. Specifically now, as the gambling laws have been relaxed, a ‘punter’ in literal terms can have a ‘relaxed’ visit to the casino and play the game he wants. ‘Relaxed’ may be a pun in the context as Casinos brim with action at all times. One thing is for sure, UK Gambling Laws have been formed now in such a way that gambling can indeed be treated as a fun activity.What are the UK Gambling Laws?o Establishment a single regulatory authority – The latest change to the UK Gambling Laws has been to establish a single regulatory authority that will regulate and monitor the activity of gambling in the United Kingdom. This authority will regulate and prescribe rules to entities that promote and conduct gambling activities.o The UK Gambling Commission – In the United Kingdom, it is believed now that the word gambling starts and ends with “The UK Gambling Commission”. This is the single regulatory authority which we discussed a while before. The UK Gambling Commission’s major role is to provide licenses to all the gambling operators. With workers in casinos and gambling outlets a major factor to customer’s experience, the commission also regulates licenses to key workers in the gambling outlets.o Tests for Gambling Operators – Gambling operators in the UK have never had it so tough in the UK to get their licenses. Now, it is mandatory for the gambling operators to undergo a three part test also known as the Fit and Proper Test. This is done for them to get an operating license. The Fit and Proper test examines the applicant’s suitability to the role, financial stability, knowledge and competence in gambling. The applicant is required to pass all the three examinations to be considered eligible to get the operating license. The UK Gambling Commission conducts monitoring and inspection activities on the applicant and the casino. This is a due diligence activity carried out by the UK Gambling Commission to ensure that all the standards prescribed to the gambling operators are met consistently.o Licenses for Corporate clients – Should you be a director of a casino, you would be considered as a corporate client. In all probabilities, you and other key members of your management team would need to undergo a test conducted by the UK Gambling Commission.As per the new gambling laws in the UK, every application is thoroughly examined, monitored and if necessary, the candidates would be interviewed before an operating license is given to the individual or the entity.If people think that all these laws have been introduced to shy people away from opening and visiting casinos, they are wrong. The objective of restructuring the UK Gambling Laws is to ensure that gambling no longer is considered an illegal activity. Now, if you are in UK, you do not need to hide from the cops if you wish to go gambling.